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Agnes Francis


MemberLevel: Professional



Areas of Expertise: Business, Organisational Development, Marketing, Business Development / Sales Consulting, Communications and Media, Tourism, ...

Academic/Qualification: Master of Science, Tourism Planning & Development, Bachelor of Science, Management Studies

Professional Certification: PMP - Project Management Professional

Experience:Over 19 years experience in tourism covering product development, strategic planning, marketing and management including being Director of Tourism for St. Lucia. Over 12 years experience in management consulting developing strategic plans, feasibility studies, business plans, marketing plans and ecotourism development plans for public and private sector concerns. Over 10 years of experience in marketing as the Managing Director of Accela Marketing.

Other Qualifications:

Other Info: Agnes Francis is the Managing Director of Accela Marketing, an award winning company offering advertising and marketing solutions to public and private business enterprises in the Caribbean and internationally. Services include marketing strategy, branding, advertising and promotions, website development and online marketing, market research, radio and television production and public relations Agnes also manages a business consultancy firm (Acme Consulting) and has undertaken significant work in tourism, marketing and management, within St. Lucia and the wider Caribbean. She has written several papers on tourism (some published) and served on several statutory and private sector boards, including Saint Lucia’s investment promotions agency (Chairperson) the St Lucia Chamber of Commerce, St. Lucia Tourist Board, Sports St. Lucia Inc., among others and is currently on the Board of the St. Lucia Hotel and Tourism Association. She is proficient in Spanish and French. As the former Director of Tourism, she was responsible the management and coordination of the island’s marketing, and public relations as well as tourism product development.